Pink Gellac was founded in 2013 and has rapidly developed into the leading independent D2C nail cosmetics brand in the Benelux, with a distinctive gel polish quality and color offering complemented by easy-to-use starter sets and an appealing nail care assortment. Born online, Pink Gellac has natural inroads to and strong demand from the younger generation that increasingly utilizes social media for educating themselves on potential purchases. Its agile batch production process in combination with an interactive marketing strategy enabled Pink Gellac to create an intimate customer relationship and to become the #1 challenger of the major nail cosmetics brands in its core markets. With growing brand awareness in the consumer segment and strong demand from retailers, Pink Gellac has launched its retail offering at selected beauty stores through appealing in-store displays. After explosive online growth in the Netherlands, the company is currently penetrating the German-speaking markets.
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