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CRM Marketing Analyst

Picnic

Picnic

Marketing & Communications, IT
Amsterdam, Netherlands
Posted on Apr 6, 2025

CRM Marketing Analyst

Commercial 📍 Amsterdam

In a nutshell

At Picnic, we're seeking a CRM Analyst to transform customer insights into actionable growth strategies. You'll optimize our engagement engine through advanced analytics, campaign optimization, and cross-functional collaboration - directly impacting customer lifetime value and business scalability.

Tricks of the trade

Campaign Analysis & Optimization: Own end-to-end CRM metrics across all our markets and channels, develop testing frameworks to improve channel metrics (e.g., open rates, CTR) and short/long-term business impact and continuously identify opportunities to enhance campaign performance through data-driven insights.
Insights & Attribution: Design experiments and conduct advanced analyses (e.g., modeling, cohort analysis) to quantify the impact of CRM campaigns on business outcomes, identify high-value customer segments and churn predictors to inform targeted strategies and present clear, actionable recommendations to stakeholders based on data insights.
Systems & Processes: Build dashboards and tools to monitor channel metrics and campaign performance in real-time, document playbooks to standardize best practices and enable knowledge sharing across global teams and ensure full utilization of CRM platforms (e.g., Braze, Salesforce) by integrating advanced features into workflows.

Your superpowers

MSc. degree in Digital Marketing, Statistics, Econometrics, Mathematics, or equivalent experience
2-5 years of experience in CRM analytics in a fast-paced environment, start-up, or scale up
Proficiency in SQL and Python/R is a must along with strong data visualization skills (Tableau, Looker, etc.)
Hands-on experience with Braze, Salesforce CRM or other messaging platforms
Proven ability to process large datasets, extract insights, and drive business decisions
Ability to translate complex data into clear, actionable recommendations for cross-functional teams

Picnic Perks

🥗Fresh Lunch, coffee, and snacks

Our offices are equipped with fully-fledged coffee bars and a kitchen and chefs. They prepare delicious fresh and warm lunches every day so you can keep your energy up.

🚴🏼‍♂️Health insurance discount & bike plan

We have a partnership with CZ (a health insurance provider). Picnic employees get a discount on CZ insurance packages between 5% and 15%. Furthermore, through our partnership with Lease a Bike, you can rent-to-own a new (e)bike at a discounted rate

🏠 Relocation

If you’re moving from another country to join Picnic we make it as smooth as possible for you. We’ll cover your flight costs for you and your partner and kids, your first month's rent and moving costs (up to €2000), and help you with the 30% tax ruling setup and application.

✍🏼 Learning & development

You’ll get ample opportunity to work on yourself at Picnic. We offer personal development through Lepaya courses, Academy trainings, and more. Interested in improving your mental wellbeing? Through OpenUp you get free access to trained psychologists and many courses.

All the rest

At Picnic you get 25 holidays, we cover your travel expenses and offer a pension plan. And your phone and laptop are on us, as well.

A bit about us

When you join Picnic, you’re joining the shopping revolution, delivering groceries to millions of people across Europe, and we’re growing fast. Think super fresh products and personal service, but in a modern, sustainable way. And we’re the only ones in the world doing it all by ourselves. From our fully automated fulfillment centre to delivery algorithms and marketing campaigns: we do it all in-house. Our team consists of 85+ nationalities and we’re always looking for new talent. Ready for the ride?

Recruitment Process

1

CV Screening

2

Phone Screening

3

Online test

4

Interviews

5

Assessment day

6

Closing interview

Commitment to equal opportunities

Picnic is an equal opportunity employer—this means that all decisions regarding applications will be based on qualifications and merit. Applicants will be regarded independently of age, gender identity or expression, sexual orientation, ethnicity, skin color, civil status, religious beliefs, physical or mental disability, or any other factors protected by law.
At Picnic, we celebrate and value our differences and are committed to building a safe and inclusive working environment where everyone can be themselves.

Get in touch with our recruiters

Get in touch with our recruiters

Thomas Hu - Recruiter

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