E-commerce Content Specialist
KARL LAGERFELD
Amsterdam, Netherlands
Posted on May 8, 2025
ABOUT THE BRAND
At Karl Lagerfeld, we are driven by Karl’s mantra: “Embrace the present and invent the future.”
Always contemporary and forward-looking, the House of KARL LAGERFELD shares the creative vision and design aesthetic of its iconic founder, Karl Lagerfeld.
We are the only fashion house that carries Karl’s name on its door and we strive to live up to this responsibility in everything we do, every day, with the utmost joy and passion.
Our headquarters in Paris and in Amsterdam are home to a highly diverse and driven team of KARL family members that hail from over 50 countries. Together, we aim to create meaningful stories and product concepts that connect to Karl’s world and iconic attributes.
Women’s & Men's ready-to-wear, bags, small leather goods, swimwear and underwear are managed directly from our Amsterdam headquarters, while other categories, including footwear, fragrances, eyewear and more, are developed with best-in-class licensing partners.
We connect with our consumers on multiple levels, ensuring that our online and offline approach goes hand in hand. We thrive to maximize consumer engagement via more than 200 KL stores worldwide, our premium wholesale partners, and our strong digital footprint, spearheaded by our KARL.COM flagship store, which reaches 96 countries. Our digital channels currently represent more than 30% of our overall full-price business.
We are a dynamic, fast-growing and inclusive company built on professionalism and strong values. At KARL LAGERFELD we’re committed to working toward the highest standards of sustainability and integrity across all areas of our business,. In 2019, KARL LAGERFELD joined as a founding member of the Fashion Pact, a global sustainability initiative seeking to transform the fashion industry through objectives in three areas: climate, biodiversity and ocean protection.
In May 2022, G-III with ownership of 19% interest in KAR LAGERFELD acquired the remaining 81% to gain full ownership of the Group in line with their strategic initiative to increase direct ownership in brands. G-III Apparel Group is an American clothing company with a global portfolio of licensed, owned and private labels, listed on stock exchange Nasdaq. The acquisition also aims to advance G-III’s other strategic initiatives, including capitalizing on their licensing opportunities and further diversifying their global presence. This in turn represents a significant opportunity to expand their international growth.
The Role:
The Ecommerce Content Specialist will support the Team lead of E-commerce content management in creating an engaging user experience through strategic and creative site updates. This role involves hands-on content management using Shopify, ensuring brand consistency, and supporting commercial activities. Through careful planning, execution, and collaboration with key stakeholders, you will enhance sales opportunities and contribute to refining the content strategy.
Key Responsibilities:
- Content Publishing and Scheduling
- Website Content Maintenance
- Collaboration and Coordination
- Testing and Optimization
- Style Guide and Asset Management
-Manage a content calendar to plan and schedule campaign launches and promotions updates;
-Assist in managing the eCommerce content lifecycle for the Karl Lagerfeld site, from briefing to execution, while supporting site refreshes, SALE, and strategic initiatives;
-Use Shopify content management systems (CMS) to upload, organize, and optimize content effectively;
-Conduct A/B testing on content elements to optimize engagement, conversion rates, and user experience, leveraging data-driven insights for continuous content improvement;
-Implement SEO best practices to optimize digital content for search engine visibility and organic traffic.
-Regularly update website content, including homepage banners, category pages, and promotional materials;
-Monitor and fix broken links, outdated information, or inconsistencies on the site to ensure a seamless user experience.
-Partner with marketing, sales, and design teams to align content with broader campaigns, including email marketing, paid ads, and seasonal promotions;
-Work closely with the site merchandising team and other stakeholders to design and implement content updates that align with brand guidelines and commercial objectives.
-Coordinate and participate in testing processes to ensure website content functions properly across devices and platforms;
-Identify and troubleshoot website bugs, working closely with development teams to implement fixes;
-Provide input for new feature development and enhancements to improve user experience and engagement.
-Maintain and update style guide documentation and copy libraries in Figma and PowerPoint, ensuring easy access to brand assets and guidelines;
-Regularly update and optimize content storage solutions such as SharePoint for team-wide accessibility.
Skills & Experience:
- Minimum of 3 years' experience in an international environment;
- Experience in digital content design, publishing, and on-site management;
- Proficiency in CMS platforms such as Shopify, Magento, or WordPress;
- Strong knowledge of Shopify and experience in managing digital content using this tool;
- Experience with Figma and Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro) for content design and editing;
- Fluent in English (French and German language skills are a plus);
- Basic understanding of HTML and Excel skills.
Profile:
- Ability to prioritize and multitask effectively;
- Strong independent working skills while also being a team player;
- Adaptable and flexible with a proactive, problem-solving mindset;
- Strong organizational and planning skills, with the ability to manage multiple projects simultaneously;
- Excellent communication skills, both written and verbal;
- High attention to detail and commitment to accuracy.
Why #TEAMKARL? (HQ)
· Learning and development courses/training
· Opportunity to make an impact
· Remote working arrangements
· Relocation Package
· Bonus holidays
· Working in the heart of Amsterdam
· Brand discounts
· And exclusive sample sales only for #TEAMKARL
JOIN #TEAMKARL
The collective vision of KARL LAGERFELD is to be the most connected global designer brand, inspiring consumers through luxury collections and immersing them in the World of KARL. If you are interested in joining #TEAMKARL, we invite you to submit your application today.
At #TEAMKARL, everyone can give their opinion, grow in their career, and be part of a genuinely caring and inclusive team. We welcome people from all backgrounds, with different perspectives, ideas, and experiences to work with us.