Head of Commercial - NL & BE
bloomon
Amsterdam, Netherlands
Posted on Oct 15, 2024
bloomon is turning the flower industry on its head – for the better. How? By disrupting the traditional supply chain! We skip the auction and wholesale, to shorten the journey for our flowers. And we harness technology, brand and innovation to deliver gifts and subscriptions that delight our customers across Europe.
We launched in Amsterdam in 2014, and in 2021 joined forces with Bloom & Wild, the UK's fastest growing ecommerce company (according to the Financial Times). Our group is backed by top tier investors and is now home to a family of 3 strong brands, Bloom & Wild, bloomon and Bergamotte. Together, we’ve delivered over 20 million orders (and counting!), making us the largest direct to consumer flower business in Europe. In January 2021 we announced our £75 million Series D funding round, led by General Catalyst (backers of Airbnb and Deliveroo), alongside other top tier investors including Index Ventures (investors in Wise and Glossier).
Our vision is to create the destination for making life a little more thoughtful and beautiful. And we won't stop at flowers and plants. Starting with the Bloom & Wild brand, we're expanding our gifting offering to other categories like cakes, candles and cocktails. This is all part of our ambition to build Europe's #1 direct to consumer gifting destination.
🛠️ The Commercial Team
Our team cares wildly about delivering ambitious and profitable growth across all of our markets and brands. We’re firmly focused on growing profitably, whilst also keeping an eye on the long term commercial view, and our wider business goals, in everything that we do.
This may sound like a cliche, but we really are a bunch of fast-thinking problem-solvers. Think Deeply, Act Swiftly really comes into play in our team. Our Slack channels are full of threads of our team coming together to solve a problem, sharing knowledge and resources, and all working together for our shared mission. We know where we’re headed, and we’re all ready to jump in to support each other to get there. We develop our commercial strategy whilst managing day to day trading to have full country or category oversight.
We’re a distributed team, and we currently have team members all across Europe & the UK! This role is based in our Amsterdam office with an expectation of being in the office 2 - 3 days a week, or more if you prefer. We work very frequently with almost all other functions across the business, so we’re really proud of our ability to collaborate effectively and are always looking for ways to connect and work together; making use of both our virtual tools and our lovely offices. We try to come together as a full team once a year in either London or Amsterdam for a team offsite, and throughout the rest of the year we gather in our respective country teams as frequently as we can!
💻 What you’ll be doing
Reporting to our Commercial Director of BeNeLux, you’ll be the country manager of our Netherlands & Belgium flower gifting business. You’ll manage our P&L to drive profitable growth, covering all aspects of our business. The country manager is responsible for the ultimate success of the business in their respective countries, and also the longer term strategic roadmap for growth.
You’ll work with a wide variety of teams across the entire organisation, to solve our most complex business problems and prioritise the rollout of solutions. You’ll design tests and execute on them, manage the trading of our key peak periods, ensure we have the right level of customer demand and the right amount and types of products to service that demand!
- Manage our day to day on site trading, with a particular focus on peak moments (Christmas, Valentines day, Mothers day) ensuring a smooth execution maximising for profitable growth.
- You’ll manage our local marketing teams to maximise orders and growth we achieve through local channels, both online and offline, whilst working closely with our global digital marketing teamBecome the point person for the Netherlands & Belgium markets, owning the multi year strategy for growth and ensuring the wider business is working towards achieving these goals.
- Seek out and build strong partnerships in the market to widen the audience and ensure continuous growth, especially over peaks.
- Work with the broader Commercial team to build the key elements of our gifting commercial roadmap, and anchor that execution in our best practices, including:
- Build strong relationships with our brand & creative teams to ensure a joined up communication and messaging strategy for our customers, to improve our brand awareness and perceptions in the respective markets.
- Work closely with our Head of Subscriptions to balance the prominence of our subscription and gifting products to our customers.
- Be the voice of our customers, conducting customer research and developing improvement to our proposition on the basis of robust customer feedback.
- Work closely with our business intelligence & strategy teams to ensure we are thinking about long term success in the right way, and being as intelligent as we can in our approach.
- Own the preparation of monthly trading meetings and commentary for key performance meetings, with an especial emphasis around peaks
- Working with our Retention team to monitor and drive year on year growth of orders from our existing customer base, building a test and learn roadmap.
- Work with our acquisition team to test new acquisition strategies tailored to our brands / markets. Test different incentive strategies, channels and prove the value of each of them.
- Work with the Product and Design teams to review the current customer experience and build roadmaps to drive on site conversion.
- Work with our range and operations teams to optimise our bouquet product range for the NL & BE markets. Drive our value proposition through pricing, incentives, addon range and attachment rate.
- Work with our research team to drive market specific insights to inform our overall strategy.
✅ You’ll love this role if you…
- Have prior experience managing P&Ls in growth mode - especially in the ecommerce space.
- Have experience managing teams across the marketing and/or ecommerce space.
- Comfortable with google sheets / excel, strong numerical literacy will be an advantage in this role.
- You care about the detail - you’re methodical and precise and deliver to a consistently high standard.
- An empathetic leader - you genuinely love delivering through others, and are comfortable guiding, evaluating and flexing your style to get the best from those around you.
- Communication & relationship management - you have collaborative style that enables you to work with a range of different people and teams and allows for open and inclusive discussion.
- A data-driven decision maker - you love to understand the data and derive insights.
- Proactive - you take responsibility and initiative to get things done, are willing to roll up your sleeves get stuck in.
- This role is based in our Amsterdam office - you will join us in our Amsterdam office 2 - 3 times per week.
- Strong knowledge and understanding of the NL / BE market is a must
- Fluency in English & Dutch is required
These are some of the skills and experience we think will enable success in this role, but please don’t worry if you are missing some. We’re committed to building a team made up of different strengths, skills and experiences, so if you’re excited about our values, passionate about what you do and would like to join us in doing things more thoughtfully, we’d love to hear from you.
🏡 Belonging at Bloom & Wild Group
We know that we learn through our differences, and building a diverse team has always been central to creating the best experience for our customers. We value all backgrounds, perspectives, ideas and experiences, and encourage everyone to share their opinions openly within our caring and inclusive team.
🧭 Our ways of working
We do things a little bit differently. From inventing letterbox flowers to founding The Thoughtful Marketing Movement. We’re big on collaboration, empathy, knowledge sharing and growth, and our values drive our priorities every day:
Lead change for good: we have the guts to try new things and step up to do what matters most
Think deeply, act swiftly: we make sure there’s thoughtful rationale behind our approach and always act swiftly to implement ideas
Care wildly: we pour care and creativity into everything we do and pay attention to the things that make a difference
Stay open, be curious: we’re open about what we’re doing and why, and we welcome challenges from each other
We really believe in the power of face-to-face connections - be that through a shared project, a learning and development opportunity, or an after work social - and trust our teams to make the right decisions (for them and us) about where and how they work each day. Our working patterns are flexible and vary across the business, depending on the type of work, need for collaboration, and personal and wellbeing circumstances.
🌟 (Some of) The good stuff
To care wildly for our customers, firstly we care wildly for our teams. We work hard to craft a culture of thoughtfulness and care, where there is a strong sense of inclusion and belonging, enabling all of our people to thrive and be successful each day.
🌻 Work that works for you
- Work Abroad for up to 30 days each year
- Share in our success with a choice to take equity options from day 1
- 1 day per year to volunteer on a project that’s close to your heart
- We’ll support your commute to our office and site locations. Depending on your journey to work, this may include a Swapfiets, an NS business card or expense reimbursement
- Phone allowance
🌴 Time off
- 24 vacation days and an option to buy an extra 5 each year
- Happiness days (1 extra day each quarter for your personal ‘me time’)
- 1 celebration day per year, to celebrate a holiday that’s important to you
- Flexible bank holidays - trade a bank holiday for another day that fits your beliefs, values and celebration calendar
🌱 Health and wellbeing
- Mental health support through Open Up, including access to online therapy sessions
- Allies and champions groups
- Mental Health First Aiders and awareness training for our managers
- In person and virtual yoga every week
- Our office kitchen is stocked with healthy drinks and snacks to keep you going
- Workplace pension contributions
🌳 Growth & Development
- A flexible training framework for every stage of your career development through our Bloom & Learn programme
- Internal & external Speaker Sessions on a variety of different inspirational topics.
💐 Moments that matter
- We love having lunch together! We offer daily fresh and healthy lunch options at our locations in Amsterdam and Amstelveen,
- A BBQ-worthy rooftop terrace (Amsterdam HQ)
- Social & wellbeing monthly calendar
- We love to celebrate birthdays, anniversaries and other important milestones!
- Summer and End of Year events, team lunches and post-peak celebrations
- Irresistible discounts on our products, blooms & subscriptions!
🫱🫲 Getting hired
We know that job searching can be daunting, and we want to do everything we can to ensure that your experience with us is a good one. Interviewing is a 2-way process, and we’re keen to answer all of the questions you have, so that you can be sure (and excited!) that we’re the right move for you.
If your application is successful, you can expect to have a quick 30 minute chat with Billy , to run through your experience, motivations and the role in more detail. Following this you will be invited to an interview with our Commercial Director of BeNeLux, Mikey. If you are successful at this stage you’ll be asked to work on a case study and talk through your work with Mikey and our CCO Camille, and your final interview will be with our Co-Founder & CEO Aron.
We believe in leading change for good, so do let us know if there’s anything we can do to support your application process. Also, if you have any feedback, please help us to improve our candidate experience by sharing (anonymously) here.