Same-old wasn’t working for us – so we created something new. Since arriving on the scene from Amsterdam in 2013, we’ve been changing the eyewear game with our thoughtfully designed frames, transparent pricing, and original collabs with some of the most exciting creative minds out there. We’ve got our eye on greater things still. Our goal is to be a driver of positive change in the eyewear industry for people and planet. We’ve made inroads as a B Corp. The endgame? Reach net-zero emissions by 2050. What we believe in: - Come as you are We’re a diverse, international bunch — and we wouldn’t have it any other way. It’s what makes us unique, after all. We embrace inclusivity, champion equity, and respect all points of view. True to our Dutch roots, we’re down-to-earth and encourage everyone to be themselves. Always. - Work hard, but take it easy Yes, we take the serious stuff seriously. We’re ambitious, hard workers, with big goals and ideas that require passion, effort, and collaboration.
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